Elevating the Art of Advertising: Why En Face Magazines Are More Than Just Programs

When you think of a ballet program, what comes to mind? A few bios, a couple of ads, maybe some behind-the-scenes trivia? At En Face, we’re rewriting that narrative. Our magazines are not just programs—they’re curated experiences in magazine form, designed to capture the magic of ballet while offering advertisers a platform that’s as engaging as it is effective.

In a world where attention spans are shrinking and digital noise is constant, the pages of En Face provide a rare and refreshing opportunity: a moment to pause, to immerse, and to connect. Let me explain why that matters—for ballet audiences, for advertisers, and for the future of arts marketing.

Why Print Still Matters

In the age of digital everything, print has become something of a luxury. It’s tactile. It’s tangible. It’s not fighting for your attention amidst a sea of notifications. Our readers don’t just glance at our magazines—they spend an average of 7.39 minutes with them (yes, we’ve timed it). That’s longer than most people spend on their morning coffee.

Print invites focus. It demands attention. And for advertisers, that means your message isn’t just seen—it’s absorbed. Whether it’s a luxury brand showcasing an elegant campaign or a local business connecting with its community, the power of print lies in its ability to linger.

Connecting with a Captive Audience

Ballet audiences aren’t casual consumers—they’re deeply engaged participants in a cultural tradition. These are families attending their yearly Nutcracker performance, students dreaming of their own moment on stage, and patrons who appreciate the finer things in life.

With a calculated circulation of 659,747 readers, En Face reaches an audience that’s not just affluent but invested. These are people who take time to read, who value artistry, and who notice quality. In short, they’re the kind of audience advertisers dream about.

And it’s not just about reach—it’s about resonance. Our magazines align brands with the elegance, tradition, and creativity that ballet embodies. It’s a partnership that feels natural, because it is.

Beyond the Page: A Multi-Channel Experience

While print is the heart of En Face, it’s far from the whole story. Our digital editions, interactive activities, and curated playlists extend the ballet experience far beyond the theater.

Take our Nutcracker Scavenger Hunt, for example. This playful activity invited readers to engage with the magazine in a whole new way, with over 1,240 participants uploading their results. Or our Spotify playlists, which pair the elegance of ballet with modern musical inspiration. These multi-channel experiences create touchpoints for audiences and advertisers alike, deepening engagement in a way that feels seamless.

A Platform for the Future

At En Face, we’re not just creating magazines—we’re building a platform for the future of arts marketing. One that respects tradition but embraces innovation. One that values connection over clutter.

For advertisers, this means access to an audience that’s engaged, thoughtful, and loyal. For our ballet clients, it means elevating their performances with a publication that reflects their artistry. And for readers, it means receiving something more than a program—it means receiving a piece of the magic.

Let’s Create Something Beautiful Together

The pages of En Face aren’t just a place for ads—they’re a canvas. A space where brands can align with the elegance and emotion of ballet. A space where readers can connect with both the art on stage and the stories in the magazine.

If you’re an advertiser wondering how to stand out in a crowded market, consider this: what better way to make an impression than by being part of something as timeless and captivating as ballet?

To our readers, clients, and partners—thank you for making En Face what it is today. And to those considering joining us, let’s talk. Together, we can elevate your message and make it a lasting part of the magic.

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Misty Tompoles is the Publisher of the En Face Ballet Collection, the world’s leading ballet magazine network, dedicated to showcasing the beauty of dance and inspiring connections within the ballet community.