En Face – Self-Serve Ad Platform

General Advertising Questions

1. What is En Face Magazine?
En Face is the premier ballet performance magazine, reaching audiences at the world’s top ballet companies. Our magazines are distributed at performances throughout the season, connecting brands with an affluent, engaged audience.

2. Why does En Face exist?
En Face exists to elevate and support the ballet world by providing high-quality editorial and advertising opportunities that benefit ballet companies. Our mission is to connect brands with an engaged, affluent audience while ensuring that performing arts organizations receive premium, audience-driven media without the financial burden. We believe in creating sustainable revenue streams for ballet and delivering valuable exposure for advertisers in a uniquely prestigious and artistic environment.

3. What do I get when I purchase an ad in a ballet company’s magazine?
When you purchase an ad, your placement appears in ALL performance magazines for your selected ballet company throughout their ENTIRE season. This ensures maximum exposure across multiple performances and productions.

4. What shows are included in a season?
Each ballet company’s season varies, but a full-season ad includes every magazine published for all productions that year, from opening night through the final performance. Season details for each company can be found on our platform.

5. Is your pricing fixed?
Yes! And here’s why:

At En Face, we believe in transparency and sustainability in publishing. For too long, media pricing has been hidden behind closed doors, with last-minute discounts and fluctuating rates just to fill pages. We’re changing that by offering clear, upfront pricing that reflects the true value of premium, high-quality magazines.

With the rising costs of paper, ink, printing, freight, and labor, it’s essential to understand margins—and we do. Our pricing is designed to support ballet companies, provide top-tier publications for non-profits, and ensure fair wages for our employees.

By keeping our rates transparent and fixed, we maintain the highest standards while delivering exceptional value for advertisers and the ballet community alike.

Why En Face’s Self-Serve Platform?

6. Why does En Face have a self-serve advertising platform? Isn’t advertising traditionally a white-glove service?
Yes! Advertising has traditionally been a white-glove service, and we still offer that for those who prefer a hands-on, concierge approach. However, the En Face self-serve platform was designed to offer unparalleled ease, flexibility, and accessibility, catering to the modern advertiser’s needs.

• 24/7 Access: No waiting on sales reps or office hours—you can browse, book, and upload your ad at any time, from anywhere in the world.
• Flexibility for Non-Traditional Workdays: Many professionals—especially small business owners, entrepreneurs, and marketing managers—don’t work a standard 9-to-5. Whether you’re making decisions late at night, early in the morning, or on the weekend, our platform is always open.
• Time Zone Convenience: Ballet companies and advertisers span multiple time zones. Our self-serve system eliminates scheduling conflicts and allows international and out-of-state brands to buy ads seamlessly.
• Perfect for Independent Advertisers: Some people prefer to go it alone—handling their marketing on their own schedule, without the back-and-forth. The platform gives full control to those who want a quick, efficient process.
  
• Transparent Pricing: No hidden costs or negotiation games—see pricing upfront and purchase with confidence, knowing exactly what you’re paying for.

And, of course, if you do want a dedicated sales rep to assist you, we’re here and happy to help! It’s all about providing options that make advertising with En Face as convenient and efficient as possible.

7. If I want to talk to a live sales rep, can I?
YOU BET! We would love to talk to you. Reach out to adteam@enfacemagazine.com, and we’ll set up a time to chat.

8. What ballet companies can I advertise with?
We partner with leading ballet companies across the country. Available companies and markets are listed on the platform, and new partners are added regularly.

Pricing & Payment

9. How much does it cost to advertise?
Pricing varies by ballet company, ad size, and placement. All pricing details are available on the self-serve platform when selecting your options.

10. Do I have to pay in full at checkout?
Yes, all ad purchases are billed in full at the time of checkout.

11. Can I make payments?
Yes! Choose Shop Pay at checkout to set up payment installments.

12. Are there multiple rates?
Yes! The best deal is a two-season buy, which includes 25% off your total purchase.

13. Are there any other perks to buying a full season of ads with a company?
Yes! With a season-long ad purchase, you will also receive a pair of season tickets to your chosen ballet company. These can be used by you, your family, friends, or clients.

Ad Submission & Design

14. What is the ad submission process?
After purchasing your ad, you will receive an email with specifications, deadlines, and instructions on where to upload your artwork. All ads should be submitted through our advertiser portal or emailed to adteam@enfacemagazine.com.

15. Will I be reminded when ads are due?
YES! We have an automated system that will alert you 10 days before the material deadline, ensuring you have enough time to submit your ad.

16. Will my ad appear in the specific ballet production shown in the images on the product page?
The images on our product pages are for illustration purposes only and do not reflect the exact productions or covers of the magazines in which your ad will appear. Your ad will be placed in the performance magazines for the ballet company you select, but the specific productions featured in those magazines will vary based on the company's season programming.

17. Can I switch my ad for each magazine of a season?
Yes! You may submit a different ad for each performance magazine, as long as it follows the submission process and deadlines provided after checkout.

18. How do I find out the dimensions of an ad?
Ad dimensions, specifications, and deadlines are available on the site and will also be emailed to you after purchase. Dimensions can also be found on this website under the "Sizes & Specs" tab in the main menu.

19. What file formats do you accept?
We accept high-resolution PDF, PNG, and JPG files.

20. Can I make changes to my ad after submission?
Ad changes are not permitted after the Material Due Date. Please review your ad carefully before submitting.

21. Does En Face offer ad design services?
Yes! If you need ad design assistance, we offer FREE creative services. Contact adteam@enfacemagazine.com for details.

Publication & Performance Details

22. When will my ad appear in the magazines?
Your ad will be published in every performance magazine for your selected ballet company throughout the entire season. Each company's season schedule is available on our platform.

23. Will I receive a proof before my ad is printed?
No individual proofs are sent, but all ads are reviewed for quality before publication.

24. How can I see my ad once it's published?
We can provide a tear sheet or digital copy of the magazine upon request.

Cancellations & Refunds

25. Can I cancel my ad purchase?
Ads may be canceled up to 30 days before the first publication date, with a 50% cancellation fee. Ads canceled less than 30 days before publication are non-refundable.

26. What happens if I miss the ad submission deadline?
If artwork is not received by the Material Due Date, En Face reserves the right to run a previous ad (if applicable) or forfeit the placement without refund.

Additional Support

27. Who do I contact if I have questions?
For support, contact adteam@enfacemagazine.com.