San Francisco Ballet Complete Season

7 Magazines 
Season Print Circulation: 309,000
Pass-Along Circulation: 648,900

San Francisco Ballet presents seven world-class productions each season, running January through May, with their iconic Nutcracker dazzling audiences every December at the War Memorial Opera House.

In early January, SF Ballet mails its exclusive Season Guide to donors—a highly anticipated publication that keeps patrons engaged all year. As a season advertiser, you have the rare opportunity to feature your brand in this coveted book.

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San Francisco Ballet, long recognized for pushing boundaries in dance, has a history of making history. Founded in 1933, the company staged the first full-length American productions of Coppélia (1938) and Swan Lake (1940) and, in 1944, launched an annual holiday tradition with the first full-length production of Nutcracker in the U.S.

Led by Artistic Director Tamara Rojo, SF Ballet is accompanied by its own orchestra and operates one of the country’s most prestigious schools of ballet. Today it build on its heritage by commissioning groundbreaking dance from today’s top choreographers, by uncovering new choreographic talent, and by staging modern classics and the works that make up the canon of classic ballet. Its approach defines ballet in the 21st century, making San Francisco Ballet the essential place to see the most adventurous dance in America.

Enjoy a flip through our digital magazine!

25/26 Season

NUTCRACKER
War Memorial Opera House
Dec 5–28, 2025
Number of Performances: 35
Artwork Due Date: 11/5

EUGENE ONEGIN
War Memorial Opera House
Jan 23–Feb 1, 2026
Number of Performances: 11
Artwork Due Date: 12/23

BALANCHINE: FATHER OF AMERICAN BALLET
War Memorial Opera House
Feb 10–15, 2026
Number of Performances: 7
Artwork Due Date: 1/10/2026

FORSYTHE'S THE BLAKE WORKS
War Memorial Opera House
Feb 27–Mar 8, 2026
Number of Performances: 11
Artwork Due Date: 1/27/2026

DON QUIXOTE
War Memorial Opera House
Mar 19–29, 2026
Number of Performances: 11
Artwork Due Date: 2/19/2026 

LA SYLPHIDE
War Memorial Opera House
Apr 10–16, 2026
Number of Performances: 7
Artwork Due Date: 3/10/2026

MERE MORTALS
War Memorial Opera House
Apr 24–May 3, 2026
Number of Performances: 11
Artwork Due Date: 3/24/2026